Campus&Co. Monthly promotions
Client Project: Campus&Co.
Campus&Co. is a global chain of supermarkets called Superstores. To create a unique engagement with customers, they made a unique way of promotion — creating a new campaign each month to focus on promoting a specific group of products.
A new logo is created each month for the monthly campaign and is used on all the digital and print promotional content to highlight the theme of that specific month. The campaigns are created according to the company's brand guidelines — black and white logos and vibrant images.
Below is one of the monthly campaign, Farmers Market, that focuses on fresh produce.
Finalized Monthly Campaign Logo
Variations of Logos for Proposal
Marketing E-mail Banner.
Customizable e-mail banner designed to be included in the marketing email campaigns promoting the item.
WhatsApp Tile.
Customizable WhatsApp tile designed to be included in the marketing e-mail campaigns promoting the item.
Website Banner.
Customizable website banner designed to be included in the marketing e-mail campaigns promoting the item.
Campaign Advertisement.
Campus&Co. creates a monthly digital promotional booklet, where new monthly campaigns are introduced.
Flyer for Campus&Co. Stores.
A one-page flyer for Campus&Co. employees consisting of campaign brief and the assets for them to use.